Then one day in the Spring of 1987, Nike decided to show and tell the Air cushioning. So augmented cushioning platforms like Nike Air helped slow down the inevitable material fatigue while elevating the cushioning experience. Some of the older PU running shoes had midsoles that were hard enough to hammer a nail into drywall. While PU midsoles promised short-term durability, that came at the cost of long-term durability (the ‘bread crumb’ effect) and zero cushioning. Naturally, that led to degraded performance, with the loss of cushioning and stability being two undesirable outcomes.Īnd opting for a Polyurethane midsole was a classic catch-22 situation.
It’s important to remember that cushioning technologies like Nike Air, Asics Gel, Reebok Hexalite, and the Mizuno Wave were invented when midsole foams were far inferior by modern standards.īack in the day, EVA (Ethylene Vinyl Acetate) foams were susceptible to flattening. Nike Air, by itself, was truly innovative for its era. We can’t wait to follow the shoe steps of Eliud, and be among the first to test this new technology on June 2nd, when it becomes available.For most of Nike’s footwear history, ‘visible’ Nike Air has been a marketing gimmick. Eliud’s feat has inspired some of the world’s fastest runners to test their own limits and break their own records. The team of Top4running has been personally inspired by Eliud already last year at the release of the Vaporfly Next %. This extraordinary achievement was years in the making, beginning with Eliud’s effort to break the two-hour marathon barrier in 2017. When Eluid Kipchoge broke the two-hour marathon barrier in Vienna 2019, he was wearing a prototype of the Nike Air Zoom Alphafly NEXT%. In this post we would like to give you some behind the design visual insights of the athlete behind the shoe, marathon record holder Eliud Kipchoge and the Nike product development team in Kenia.Įliud Kipchoge and Nike have been cooperating on-going to improve the Nike Zoom X Vaporfly NEXT% and create the Next Generation of Fast. We have introduced you the product itself and its features already in October last year, read the according Blogpost.
The whole running world talks about it – Nike’s Next Generation of Fast, the Nike Air Zoom Alphafly NEXT%.
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